Nutritional Information

Yes! All of INFINITs products are gluten free. We make everything in our own manufacturing facilities in order to eliminate the chance of cross contamination with gluten or other wheat products.

INFINIT contains no artificial flavours or sweeteners and adds no colours to any of our products.

We believe that simplicity is a key to effective performance and drinks don’t have to be purple to be grape.

Infinit’s exclusive blend of electrolytes is made up of four electrolytes (salts) that match your sweat rate. This is primarily sodium, with potassium, calcium and magnesium. Our electrolytes are the most readily absorbable forms and are pharmaceutical grade. Developed by staff nutritionist Kim Brown MS, RD., this blend of these essential salts gives you everything you need for racing or training. Generally, there is no need to supplement with salt tablets or to juggle pills while running or riding your bike.

Salts are an important part of transporting fluid out of your gut and into your system. Electrolytes have an effect on flavour, and seem to help people who sweat lots or have problems with cramping, but be warned, the middle setting for Electrolytes on our sliders is not average, it’s actually quite high. Unless you really do crave salt, keep the sodium level around 450 or below on your first custom mix. You can see this level change at the bottom of the chart as you move the slider. That said, as the race gets longer, salty tastes become more enjoyable. This is why so many other sports drinks taste too sweet and become more palatable.

For most male athletes, 350 mg to 375 mg of sodium is an excellent starting point. Women should try 325 mg to 350. (Note: women are more salt sensitive than men and generally don’t like a more salty drink.) This is the case for even the athletes that tend to have issues with cramping.

To check the levels on each of the electrolytes, click the “nutrition information” button next the sliders.  That will give you the full amounts of electrolytes.

Infinit's carbohydrate blend is a combination of sucrose, dextrose and maltodextrin. Dextrose and sucrose are slightly faster burning molecules and are broken down more quickly by the body for optimal absorption. The short distance end of the slider has a higher percentage of faster burning dextrose for quick energy. Maltodextrin is slower burning, and therefore is more conducive for long distance endurance events. The long distance end of the slider uses primarily maltodextrin for its endurance qualities. Adjusting the slider will change the percentage of dextrose to maltodextrin.

There are substantive (Multi carb study link) studies that show that multiple carbohydrate sources are more efficient than a singular carbohydrate in sports nutrition products. Infinit's combination of dextrose, sucrose and maltodextrin increase your body's ability to absorb calories by up to 10%. That will tremendously affect your performance for both racing and training.

INFINIT's exclusive Maltodextrine are glucose polymers with a chain of glucose molecules of short to medium length. They are more expensive to produce, and are created by taking starch (long chains of glucose molecules) and chemically breaking them by hydrolysis into shorter chains of glucose. Glucose polymers are sized between a small glucose molecule (a simple carbohydrate) and a large starch molecule (a complex carbohydrate).

Maltodextrin has a much lower affect on osmolality than glucose and fructose, and therefore can be mixed in much higher concentrations and calorie levels without causing stomach issues. Molecules of maltodextrin are larger than glucose molecules, so drinks with maltodextrin will have a few large particles compared to a drink with glucose, which has many smaller particles. The number of particles determines how much water the drink contains. The more smaller-sized glucose molecules in the drink, the more water will be pulled into the intestine. Since maltodextrin based products don't pull as much water into the intestine, they are absorbed faster into the bloodstream.

Your blood has an osmolality of around 280-320. Keeping your drink around or below 280 makes it easier to digest. You can check the osmolality of your formula by looking at the figure below the chart as you move the slider.

For endurance athletes, protein is useful as an appetite suppressant. INFINIT research has found it virtually impossible to train or race longer periods (from 3-24 hours) on a straight carbohydrate drink alone. After a couple of hours athletes gets too hungry and are forced to eat solid food, leading to potential stomach issues. Remember, food is far harder to manage and process than liquids. Protein is the thing that keeps the athlete from getting hungry for extended periods of time. We know of many 24 hour racers (and longer) that are using their INFINIT mix with protein with minimal added solid food.

For endurance athletes we generally recommend 4 grams of protein for men (per 600ml serving) and 2-3 grams per-serving for woman.

One of two protein types found in milk, INFINIT Nutrition's brand of whey protein contains all the essential amino acids and has a 25% higher BCAA (branch chain amino acids) composition as compared to other protein sources. Because of its quick absorption rate, whey is also well tolerated by athletes. 

Proteins in Greek translates into "to take first place," a feat many of us in the endurance world would like to accomplish. Scientifically speaking, proteins are large, complex molecules that make up 20% of our body weight in the form of muscle, bone, cartilage, skin, as well as other tissues and body fluids. During digestion, protein is broken down into at least 100 individual chemical building blocks known as amino acids that form a little pool within our liver and are used to build muscle, skin, hair, nails, eyes, hormones, enzymes, antibodies, and nerve chemicals. Inadequate protein intake leads to a dehydrated amino acid pool and consequent breakdown of healthy cells without repair, ultimately leading to elevated injury risk, slowed recovery time, increased feelings of lethargy, and poor athletic performance. Consequently, scientists have been evaluating the effectiveness of protein and amino acid supplementation for improved muscle performance and enhanced muscle recovery in endurance athletes.

While INFINIT uses protein predominantly an appetite suppressant, a recent study conducted at James Madison University by Saunders and colleagues discovered the addition of whey protein (1.8% concentration) to carbohydrate post workout reduced post-exercise creatine phosphokinase (CPK) levels, a common indicator of muscular damage, by 83% (p < .05) as compared to athletes only consuming carbohydrate, which indicates whey protein has a potential ergogenic effect for endurance athletes engaged in intense training.

ALWAYS consult with a medical professional about the use of caffeine before adding it to your custom mix.

The INFINIT caffeine slider allows you to adjust the amount of caffeine from NONE (far left) all the way to 200mg (far right) per 600ml serving. 200mg is the equivalent to 2-3 cups of strong coffee, so be careful not to overdue caffeine.

Caffeine is a stimulant of the central nervous system, which also helps to release free fatty acids from body fat stores into the blood to provide additional fuel for muscles over and above the sugar that is stored in your liver. There is substantive research that shows that caffeine spares the limited supply of muscle glycogen. It seems to be a performance enhancer, as many athletes after ingesting caffeine feel less fatigue while performing at higher levels of work for longer periods of time.

The known diuretic effect of caffeine is unlikely to cause significant dehydration in shorter duration races due to the obvious simultaneous hydration protocol. Caution should always be used when using caffeine in long distance endurance events like Ironman distance Triathlon, Ultra-running or Adventure racing.

Flavour is a major component of the overall performance and usability of any sports nutrition product. Most products are made to taste good in a taste testing lab, we all know that the lab…is not real world conditions.

INFINIT Nutrition is the first and only company to let you adjust the strength of your flavour to make it taste how you want all day long. The real test of any product is how does it taste long into a workout and after it gets warm? If the athlete does not want to drink the product because it does not taste good warm, they will not get the calories and electrolytes needed to perform.

The flavour slider lets you customize to your unique personal needs. If you want a stronger flavour simply move the flavour slider to the right (stronger). If you do not tolerate much flavour during your workout move it to the left (weaker). As a point of reference, most other drinks flavor intensity are 80-90% of the way to the stronger side of the slider. The INFINIT Flavour blend is sucrose (a fast acting easily absorbed carbohydrate source) and 100% all natural flavours. No artificial colours, flavours or sweeteners are used. Some citric is used for our citrus blends.

Helpful hint: Most of our taste testing athletes did not like as much flavour during a long and strenuous workout. Our research also shows that your perception of taste becomes more acute as your workout duration increases. In other words the perception of the strength of flavour increases as your workout/race goes longer. Lower flavours in the beginning taste stronger towards the end. Our suggestion is to keep the flavour in the medium-low to medium ranges to start.