Calculating Your Sweat Rate

How to Test Your Sweat Rate at Home

Sweat rate is a critical piece of information for athletes, and it is actually fairly easy to figure out. But this relatively simple data point can have a major impact on your performance. Studies have shown as little as a 0.5% loss of body water can cause increased strain on the heart, and as little as 2-3% of total body weight can cause declines in performance.
COLD ϟ BREW Performance Coffee

COLD ϟ BREW Performance Coffee

This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein. In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.
What’s the Deal with Sugar?

What’s the Deal with Sugar?

Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilised ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?

10 Tips When Preparing for Your First Obstacle Course Race

10 Tips When Preparing for Your First Obstacle Course Race

Spartan. Tough Mudder. Warrior Dash. As different as the names may be, they’re all representative of a sport that has been presenting fitness enthusiasts with new challenges for the better part of the last decade. An Obstacle Course Race (OCR) isn’t just a 5K. Nor is it a triathlon, or a strength-training competition. It’s the best elements of all those events rolled into what has lovingly been described by devotees as a sufferfest, and it’s going to push your body and mind to the limit.
The Link Between Caffeine and Athletic Performance

The Link Between Caffeine and Athletic Performance

Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. Why do we love caffeine so much? Whether its the morning cup of Joe or the afternoon energy drink to get over the 3:00 slump, we are obsessed (or should I say addicted) to caffeine! It gets us going, keeps us awake, makes us feel good, and helps us swim/bike/run/paddle/lift/climb faster, further, and heavier than without it!
Protein for Endurance

Protein for Endurance

When it comes to protein, most people think about weight training, big muscles and "bulking-up". Do endurance athletes need protein DURING training and racing? The answer is maybe... Let's take a closer look at the ins and outs of protein for endurance athletes during training and racing. 
Thank You, Dad

Thank You, Dad

At the age of 13 most of us are hanging out with our friends, stressed about our complicated middle school lives, and anxious for high school to start in a year. 13 year old Lucy Westlake is not like most of us. At the age of 13 Lucy is attempting to become the youngest girl to summit the highest mountain in each of the 50 U.S. States. 
3 Ways to go Custom

3 Ways to go Custom

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.
What is Beta Alanine

What is Beta Alanine

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?
Coaching Corner: Ingredients for Great Endurance

Coaching Corner: Ingredients for Great Endurance

In writing November's article on endurance tips, it was hard to narrow down to just a couple of items that would be the most bang for the buck, so to speak. Therefore, I decided to continue last month's theme and expound upon a few more components for great endurance.

INFINIT 101: Carbohydrate Blend

INFINIT 101: Carbohydrate Blend

Infinit's carbohydrate blend is a combination of sucrose, dextrose and maltodextrin. Dextrose and sucrose are slightly faster burning molecules and are broken down more quickly by the body for optimal absorption. The short distance end of the slider has a higher percentage of faster burning dextrose for quick energy. Maltodextrin is slower burning, and therefore is more conducive for long distance endurance events. The long distance end of the slider uses primarily maltodextrin for its endurance qualities. Adjusting the slider will change the percentage of dextrose to maltodextrin.
Food in my Pocket… Rocks in my Head

Food in my Pocket… Rocks in my Head

Trying to use food + drinks + gels is a complicated proposition ESPECIALLY when I am racing. If I have to think about more than one thing, I am going to probably going to mess it up. Multiple tasks are a sure recipe for failure and possible DNF. I may have food in my pocket…but I certainly ROCKS in my head.