INFINIT was created by athletes who realised that the difference between a good performance and a great performance is nutrition — Athletes who also knew that sports nutrition didn't have to be so complicated.
Our philosophy is simple: Complete liquid nutrition made for YOU.
One bottle an hour contains everything you need to go all day long. No gels, bars, or even food needed.
We give athletes the ability to create their own Custom nutrition formulas tailored to their exact specifications. Developed with the patented Osmo-FITTM system, INFINIT hydration mixes are scientifically formulated to be isotonic and easy to digest, even in the most extreme conditions.
Our Story
INFINIT was started in 2004, by a group of endurance athletes with one goal: To create a better way to fuel & hydrate.
The solution had to provide enough calories and electrolytes to stay fuelled and hydrated while still being easy on the gut and easy to drink all day long.
It had to be simple. Easy to replicate. Eliminating the guesswork and never-ending science experiment behind traditional fuelling methods (Did I take 2 or 3 gels last hour? How many salt pills did I take? Am I drinking enough?).
Personalised nutrition seemed like a wild idea back then, but they knew the science, and traditional sports nutrition just didn’t make sense. After all, why would a 50kg athlete fuel the same way a 90kg athlete does?
The Aussie Story
Our Story
Infinit Nutrition began in the USA with Michael's belief that every athlete deserves nutrition built for their body, not a formula made for everyone. We loved that idea so much we brought it home.
We're Nathan and Stacy, and we own and operate Infinit Nutrition Australia. Holding the official licence from Michael means you get the same proven formulas trusted by athletes worldwide, now blended right here on the Sunshine Coast.
Our Why
We both have a genuine love of staying fit and healthy, and we understand the difference the right nutrition makes. We believe everyone is unique, so why would you want to consume something designed for the masses?
That's why every Infinit blend is tailored to you: your body, your sport, your goals. Each one is manufactured in our local facility under strict food safety and quality standards, and formulated with Australian conditions in mind.
Whether you're training for your first fun run or chasing a podium, we're here to build something that works for you. This is more than a business for us. It's a team and a community of people who love to move, and we'd love you to be part of it.
How One Mix Became a Movement
After months of research and playing “mad scientist” in his kitchen, INFINIT founder and CEO Michael Folan, created the first mix of what would become INFINIT Nutrition.
After he dialled in his personal mix, he began working on how to make this system work for others. The result — The INFINIT patented Osmo-FIT™ system. A proprietary platform that allows you to create your own custom sports nutrition formulas. Producing a unique drink mix with a blend of natural ingredients dialled in to match your personal fuelling and hydration needs.
Since our founding, INFINIT has been proud to help countless athletes reach their peak performance through natural science-based customisable nutrition solutions. Combining isotonic energy and hydration with personalised protein and recovery blends custom-tailored to each individual's unique needs and taste preferences.
In 2004 INFINIT opened its doors, becoming the first custom sports nutrition provider on the market. Since then, we've had the privilege to simplify fuelling & hydration for thousands of people. We are athletes, helping other athletes perform and feel better. It’s as simple as that.
Michael Folan │ INFINIT Founder & CEO
Our Mission
At INFINIT Nutrition, our mission is to empower athletes to achieve peak performance through personalised, science-based nutrition solutions.
We simplify sports nutrition by providing complete, custom-blended liquid formulas that are easy to use, easy to digest, and tailored to each individual's unique needs. Our commitment is to innovation, quality, and the relentless pursuit of excellence in fuelling and hydration. We stand by our promise to deliver the best nutrition experience, ensuring every athlete can perform and feel their best, every hour, every day.
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Our Team
We’re proud to be headquartered at Sunshine Coast in Queensland, where we have a dedicated and highly skilled team who are committed to providing the best personal service experience for every person.
Our Customer Support Team provides expert individual attention through pro-level support and one-on-one consultations to develop nutrition solutions custom-tailored to meet each person’s needs and goals.
Our dedicated in-house Production Team provides the utmost care in ensuring every order is produced and handled with the highest quality, purity, and precision standards.
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Our Products
We stand by our long-standing commitment to developing products based on the most current sports science research, and made with only the highest quality ingredients, free from added colours, artificial sweeteners, and preservatives.
INFINIT’s unique customisable system gives athletes the ability to design their own hydration and sports fuel mixes and personalised protein recovery powders, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT hydration and endurance formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions.
Ingredient & Allergen Transparency
We believe you have a right to know what’s going into your body. Every INFINIT product includes a complete ingredient list and nutrition facts panel directly on the label and online.
- Common Allergens: Custom formulas are made in a facility that processes milk, soy, eggs, wheat, and tree nuts. If you have severe allergies, please contact us before ordering.
- Gluten Free Facility: Our dedicated production facility does not handle or store any gluten-containing ingredients or products to eliminate the risk of cross contamination.
- Vegan & Plant-Based Options: We offer dairy-free, vegan-friendly protein and fuel blends.
- Sourcing: We proudly source our ingredients from trusted suppliers and prioritise clean, functional ingredients free from artificial sweeteners, colours, or preservatives.
Our Promise to you
Everything we do is backed by our 100% satisfaction guarantee — We will re-customise your product or we will refund your money. It’s that simple. It is our unconditional guarantee to you that you’re going to love your INFINIT.