INFINIT Elite

Matt Kerr didn't find triathlon until his late twenties. A former surf lifesaver, water polo player and CrossFit competitor, the Kiwi went from limited experience in all three disciplines to IRONMAN Overall Age Group World Champion in just five years. Then he walked away from the classroom to chase something bigger. Now racing professionally across IRONMAN and 70.3, Matt fuels every session with a custom INFINIT blend built around one simple rule.

Sixteen sessions a week. Up to three a day. For ten years. Lana Rogers has built one of the most decorated careers in Australian surf lifesaving, with three Iron Series titles, two Coolangatta Gold wins and two Australian Ironwoman crowns. She believes every negative is a positive, and she's had to prove it. Find out how she fuels a training load like that, and the INFINIT flavour she keeps coming back to.

At 11, Chelsea was already a national level swimmer. She was also burnt out and badly underfuelled. Today she's an IRONMAN champion in Malaysia and Cairns, finished second in her age group at the 2025 World Championship in Kona, and brings big energy and plenty of fun to every start line. She believes you can be great at something and still enjoy the ride. 

Three kids, work, and almost always someone training for something. Jake turned a running stress fracture into a path to IRONMAN and a Kona qualification. Jess has raced everything from 5km to 50km and runs a 2:46 marathon. Between family life and big training weeks, they've had to make fuelling simple. For them, the answer starts in a flask, not a gel.

Tex moved from Victoria to the Sunshine Coast with one dream: to become a professional surf lifesaving Ironman. Then he moved again, to the Gold Coast, to train alongside the best in the sport. Today he races the Shaw and Partners Professional Ironman Series, holds an Australian Open Board Race title and has stood on the national podium year after year. And it all started with one training session he still remembers.

Gravity racing looks like it's all about going down. But between the climbs, practice runs and long days on the bike, it takes serious fuel. Brisbane's Kade Wise only started racing in 2020, yet he's already reached the Queensland state podium in both Enduro and Downhill. And he's fuelled with INFINIT since day one. Find out why a gravity rider takes his nutrition so seriously.

For Liam, the race is the celebration. The training block is where the real work happens. The trail and road runner picks his events based on how excited he is to train for them, and it's paying off: a 2:38 marathon, a Blackall 100km title, 2nd at Ultra Trail Kosciuszko and a 25 hour finish at UTMB Mont Blanc. And he's doing it all as a role model for his kids.

Three years ago, Tommy was a mountain biker. Today he's an Oceania U23 Time Trial Champion who has represented Australia at the World Championships. In that short time he's gone from state and regional road races to racing against the best young riders on the planet. Through every step of that journey, one thing hasn't changed. Find out what's been in his bottle from the very start.

Steph has spent more than 20 years in the water, winning national swimming medals before turning to triathlon. Today she races professionally across IRONMAN and 70.3 and coaches her own athletes at ETPA Racing. But for years, one problem kept holding her back in long sessions and races, no matter what she tried. Find out how she finally solved it.

At 16, Lucas paddled around 52km across one of the toughest ocean crossings in the world, from Molokai to Oahu. Since then the New Zealander has won three U19 Molokai 2 Oahu titles, the 2026 Triple Crown and the U19 Coolangatta Gold, and became the first Kiwi ever to race the Catalina Classic. Loyalty, respect and hard work drive everything he does. And he says this is only the beginning.

The textbook says a mother of two in her late thirties should be finished with professional sport. Kerry is finding otherwise. In 2026, with two children aged 3 and 5, she won the Mooloolaba Triathlon for the third time, seven years after her last title. She's enjoying triathlon more than ever. Now she's facing a new challenge, and it has nothing to do with swimming, riding or running.

Thirteen years ago, Lesley was told to swim to the other end of the pool at her first squad session. Her reply? "I don't know how!" Since then she's raced Kona twice, including just 9.5 months after giving birth, placed 3rd at the 70.3 World Championship and won her age group at IRONMAN Cairns with a 3:04 marathon. And she's only just nailed her nutrition.